PERSONALIZE
Personalization, both through writing voice and blog ‘widgets’, is a clever way to retain readers. If you have multiple people authoring your blog posts, be sure that they use a similar writing voice. Readers should be familiar with the personality behind the text each time they come back to the blog.
Perhaps one of the most interesting and tech-savvy ways to personalize your blog is through the use of an individual recommendation widget. Smart widgets are taking content marketing to a new level by suggesting unique content to individual readers who visit the blog. The recommendations are based on their ‘choices’ within the website and provide a tailored reader experience.
BROADCAST
Use social media accounts as platforms for broadcasting your blog content. Share the blog headline, main topic, or an enticing fact to pull people to the blog. Spreading the word through social media could help gain a larger and more diverse audience. Also, don’t forget to make your social media accounts readily accessible from your blog page! Consider adding a live twitter feed or attention-grabbing icons for easy links that aren’t cumbersome.
CREATE A SERIES
A great way to create anticipation and make regulars out of your visitors is to plan a series. People don’t like to read novels when they visit a blog – so split it up! You can also decide your weekly topics ahead of time so you have a plan and aren’t scrambling at the last minute. Who is in your audience and what are they interested in reading about? Plan the series topics around the interests of your demographic!
GET SUBSCRIBERS
Give readers the option to subscribe to your blog. People usually find interesting blog posts through links posted other places online (articles, social media, etc.), not because they check the blog regularly. Maintaining a subscription list will allow you to send reminders and drive traffic. Be sure it is easy to subscribe to the mailing list directly from your blog.
LINK HERE, LINK THERE – LINK EVERYWHERE
Internet users often stumble across interesting things through links. At the beginning of this post, we inserted a link to Mashable to show you the article that inspired us and provide more information. Linking lends you credibility and allows you to enhance the material you are providing. Avoid inserting text-heavy links – instead, hyperlink a particular word or phrase to seamlessly direct your audience.
Blogs are a great resource for showcasing knowledge and personality. Maintaining a dynamic blog presence lets everyone know that you are active in the industry. Plus, you can show clients the extent of your expertise! Exercise these tips to grab readers and become an industry expert!
