Finally, you’ve made the social media commitment. You’ve accepted that social media is not just a trend and that it’s time for you and your business to hop on the bandwagon. So you’re Facebooking like a college student, tweeting like a fanatic, and checking in everywhere Four Square will allow. But is it working? Is all this social media effort worth it and how are you supposed to keep track of it all?
As of February 2010, Facebook was updating 700 posts per second, with twitter close behind at 600 posts per second. There is a lot going on in the social media universe and it can be difficult to track progress in all the different networks.
As per usual, Google is here to make your online life easier. The internet idol has recently released updates to its web analytics and webmaster tools, allowing users to monitor their social media efforts. This article describes the new capabilities of the software, aimed at providing tangible reports and results to social networkers. The new Social Plugin Tool tracks Facebook likes, twitter tweets, and Google +1s. Users have access to three reports which describe behavior changes, social actions, and page comparisons across social media accounts.
The reports provided by Google will allow business owners to determine which accounts are successful and which need improvements based on attributes like time on site, page views, bounce rate, etc. The tool will allow you to see your progress over time and understand what social media activity is driving traffic to your website. These kinds of resources allow you to remove the guesswork from social networking efforts and spend your time with campaigns/tweets/posts that are truly effective!
Happy Networking! J
P.S. If you still don’t have a Facebook, there is hope! (480)398-4206
