So, Who is Your Social Media Audience Anyway?

Is your grandma on Facebook? This question came up a few days ago when we discovered this article which states that one out of every five grandparents in the UK uses a social network. That’s 22% of all grandparents!

To put it into context, that figure is higher than:

The percentage of Americans who use public transit (21%)

The percentage of Americans who own a cat, not a dog (12%)

The percentage of people in the WORLD that are left handed (15%)

What we are trying to say is – 22% of all grandparents is quite a sizeable figure and definitely not something to be ignored. Are some of these individuals members of your social media audience? If not, who is?

We aren’t trying to imply that your social media audience is filled with grandparents. We are, however, posing a question to you: Do you know your social media audience?

Who is reading your Facebook posts and twitter info? The content you produce for your social media communications should be relevant and interesting to your unique audience. You cannot cater your content without first understanding your viewers.

Let’s say you have viewers from across the spectrum – different ages, interests, work industries, etc. Now you must decide your target audience. Who is it that you really intend to communicate with via social media postings? Whose attention are you trying to grab? Decide the characteristics of a follower whose attention you value most. As our Creative Director Leanne likes to say, if you could pay for an audience member, what would they be like? Who is your ideal target user? Hopefully, they have interests and needs pertaining to the services provided by your business. These are the people you are aiming to attract in social media communities. It’s nice to have lots of friends on Facebook, but the users within your target market are the ones who will take interest in the information you are sharing and potentially become clients. If you can keep these people in mind, you can develop successful social media campaigns that lead to more followers, more interest, and more business.

P.S. If this sounds great to you but you are short on time, our staff can build social media campaigns for you! Give us a call and let’s define your ideal user.

All About Logos and Why Your Business Needs a Great One

Every business is seeking recognition. Of all the businesses you come across in your daily life, many of them won’t remain in your memory. This may seem like a bit of a stretch but let’s think about it for a second. Every day on the way to work or to pick the kids up from school, you pass countless small businesses. Salons, animal clinics, coffee shops; all those strip mall stores that have a name on the outside of the building, but if you were to mix those names up with the similar businesses two blocks down, you would never be able to tell the difference. The businesses you can easily recall are the super players – the Starbucks, the Albertson’s, the Great Clips. The internet takes this to an entirely different level. Here, you don’t even have a storefront! How can you make your name memorable in this sea of businesses?

Unfortunately, small businesses don’t have the brand awareness that those super players have. But we have good news! You don’t have to be a giant to be successful. In fact, the little guys can do quite well too. You may not have the brand power of a nationwide coffee chain, but you can achieve recognition and awareness within the community. Recognition and awareness lead to business and, hey, isn’t that what this is all about?

So, the question is, how can you distinguish yourself from all those other small businesses? How can you become a recognized service provider and place yourself on the radar of potential customers? Your logo is a great way to start.

This article discusses the importance of a logo and what it means for the success of your business. A logo is essentially the first impression of your business. When you see a business card for the first time, what stands out? The text or the graphic? An effective logo is memorable. But memorable doesn’t necessarily mean elaborate. A logo is a representation of your company – it establishes professionalism and credibility. A successful graphic designer will be able to symbolize your services in a noteworthy, memorable graphic that separates you from all that text based information.

It is important that you view logo design as an investment. If you have an outstanding logo designed the first time around, it is likely that you will use it for many years to come! In fact, most logos are used for over a decade with just a few slight modifications here and there. A logo helps you to achieve brand recognition and awareness on business cards, t shirts, print media, coffee mugs – whatever you can put a picture on, you can put your business on.

Left Handed Productions can help you create a logo that represents your business and your personality. We will work together to translate your tastes and ideas into an image you can utilize for many years to come. Or maybe you already have a logo but it just isn’t perfect? Change it. Be proud of the symbol of your business. Let’s make your logo a great one.