Google Makes Changes

Whether we know it or not, search engines are businesses. They are multi-billion dollar businesses, in fact. If you don’t believe that search engines are a big deal, you are welcome to see for yourself (http://www.google.com/corporate/address.html) (http://www.msn.com/worldwide.aspx). Both companies are racking up huge profits and both are forces to reckoned with in the global economy. This is because search engines designate how we find things online.

Using a phone book has become so obsolete that it could be compared to phone book users riding bicycles on the autobahn with those using search engines flying past in formula racecars. Businesses are always updating how or what they provide to better serve their customers; search engines, being businesses, are no different. Search engines update what information they pull up based on results from previous searches in the past. There was a time not too long ago where searching for something would pull up links to sites with URL’s that seemed to be relevant, though after clicking the link there would be a page with multiple links to other sites and no information. The pages pulled up because at the time those sites qualified with what search engines would look for when locating information. Because search engines change their search parameters and algorithms when they see fit, and we rarely see those sites anymore. This is because search engines caught to on to the fact that people don’t want to see those pages and pushed them further and further into the rankings of what is displayed. Those sites are still floating around in the internet somewhere, but search engines do a pretty good job in making sure they are pulling up the pages searches want to see.

The most recent changes that Google has made have been brought to our attention by Google, Inc. in this blog (http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html). Due to search engines constantly updating their search parameters, any businesses that are not able to keep up will lose prospective clients that use search engines to companies that are up to date with the numerous changes search engines implement.

The Left Handed Team!!