Creative Ways to Build an Online Brand Presence

A few days ago, we came across an interesting article on Mashable.

By the way, do you guys read Mashable? It’s an excellent resource for news articles regarding technology, social media, and marketing.

So we found this article, “10 Ways for Entrepreneurs to Build Brands Online”, that lists off several inventive tactics for establishing on online brand presence. Everyone knows about the internet, so the majority of small business owners know that they should have a website. Furthermore, many entrepreneurs also have a Facebook or perhaps even a blog. But at this point, that stuff is pretty much old news. This article digs deeper, suggesting a few innovative ways to dive into the online community. We’ll elaborate upon a few of our favorites:

Social Media Email Signatures:

Consider embedding links to your social media profiles in your email signature. It’s a valuable strategy not only because it’s unique and attracts attention, but also because the links provide instantaneous information about you to the recipient. It’s not necessary for them to open up a new browser window to search for you on Facebook or Yelp! – they have access right at their fingertips, making them much more likely to view your profiles and learn a little more about your personality and your business.

QR Codes:

We know you’ve seen them around. The strange little barcodes on store windows, print advertisements, and movie posters – those are QR codes. Smart phone users can download an application which allows them to ‘scan’ these codes, much like the scanner at the grocery store.Once they scan the code, the internet browser on the phone will open and take them to a website. The company can choose to link them to their original website, a condensed version of their site, a video, a promotion flyer – anything they wish. Again, this is an innovative and fun way to draw traffic to your online brand presence.

Create a Newsletter:

As the article says, creating a newsletter is an excellent way to build up a network. If people like what you have to say, they will share that information with others, and, hey, all of the sudden you are building brand awareness! One important tip: make the newsletter interesting! You can assume that everyone you email has an inbox that is absolutely inundated with material, so they will not take the time to read your newsletter if it doesn’t entertain them. Informational materials about your services are not essential reading material – consumers must choose to read it. The only way to hook them is by creating engaging content that makes the read enjoyable. Don’t be afraid to express a little personality. That is, after all, what people like to read. They want to know about you and the character of your business. A newsletter is a superb outlet for conveying character. Plus, it’s not necessary for you to print it! Keep costs low with an email newsletter.

Still confused about those crazy QR codes? How can you start developing your brand personality? It can be hard to dive in to the unknown. Whether it’s graphics, programming, SEO, or content writing – we can build your business within the online community. So give us a call and let’s enhance the personality of your brand.